Sample interview questions: What strategies do you use to analyze and interpret data from customer experience surveys or Net Promoter Score (NPS) analysis?
Sample answer:
- Data Preparation:
- Clean and organize data to ensure accuracy and consistency.
- Identify and address missing or incomplete responses.
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Transform data into a usable format for analysis.
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Descriptive Analysis:
- Summarize and visualize data using measures like central tendency (mean, median, mode) and variability (range, standard deviation).
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Create frequency distributions and crosstabulations to understand patterns and relationships in the data.
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Inferential Analysis:
- Conduct statistical tests (e.g., t-tests, chi-square tests) to determine the significance of observed differences or relationships.
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Calculate confidence intervals to assess the precision of estimates.
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Customer Segmentation:
- Divide customers into distinct segments based on shared characteristics or behaviors.
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Analyze survey responses and NPS scores within each segment to identify unique insights and trends.
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Sentiment Analysis:
- Utilize text analysis techniques (e.g., sentiment analysis, word clouds) to extract and analyze customer feedback.
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Identify co… Read full answer
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