Sample interview questions: What research methods do you use to gather data for media planning and buying?
Sample answer:
Quantitative Research Methods:
- Surveys: Online, phone, or mail-based surveys to collect data on target audience demographics, preferences, and behavior.
- Online Tracking and Analytics: Website analytics, social media monitoring, and search engine keyword research to track campaign performance, user engagement, and audience behavior.
- A/B Testing: Split-testing different versions of ads, landing pages, or other creative elements to determine effectiveness and optimize performance.
- Regression Analysis: Statistical modeling to identify relationships between variables and predict the impact of media investments on campaign outcomes.
Qualitative Research Methods:
- Focus Groups and Interviews: In-depth, moderated discussions with target audience members to gather insights into their motivations, attitudes, and media consumption habits.
- Ethnographic Resea… Read full answer