Sample interview questions: How do you measure the impact of social media advertising on customer retention and lifetime value?
Sample answer:
-
Track engagement metrics: Monitor key metrics like likes, comments, shares, and click-through rates to gauge audience engagement with social media ads. High engagement indicates potential for increased brand loyalty and retention.
-
Analyze website traffic: Use analytics tools to track how social media ads drive traffic to your website. Increased website visits from social media platforms suggest that ads are effectively reaching and retaining target customers.
-
Measure conversion rates: Track conversions, such as purchases, sign-ups, or downloads, from social media ad campaigns. High conversion rates indicate that ads are generating valuable leads and customers, contributing to increased lifetime value.
-
Monitor customer satisfaction: Use social listening tools to monitor customer sentiment and feedback related to your brand on social media. Positive sentiment and reduced negative feedback su… Read full answer
Source: https://hireabo.com/job/1_0_6/Social%20Media%20Manager