How do you measure the impact of social media advertising on customer acquisition and ROI?

Sample interview questions: How do you measure the impact of social media advertising on customer acquisition and ROI?

Sample answer:

1. Conversion Tracking:

2. Utilize social media advertising platforms’ built-in conversion tracking tools, such as Facebook Pixel, Twitter Conversion Tracking, and LinkedIn Insight Tag, to monitor the number of website conversions (e.g., purchases, leads, sign-ups) driven by social media ads.

3. Website Analytics:

4. Analyze website traffic data through platforms like Google Analytics to determine the contribution of social media to website visits, bounce rates, time spent on site, and other engagement metrics.

5. Customer Relationship Management (CRM):

6. Integrate social media data with CRM systems to track customer journeys and identify the impact of social media interactions on customer acquisition and retention.

7. Social Media Engagement:

8. Monitor social media engagement metrics such as likes, shares, comments, and retweets to gauge the effectiveness of social media campaigns in generating awareness and interest.

9. Lead Generation:

10. Measure the number of qualified leads generated through social media advertising campaigns by tracking form submissions, newsletter s… Read full answer

    Source: https://hireabo.com/job/1_0_6/Social%20Media%20Manager

    Interview question