Sample interview questions: How do you measure the impact of social media advertising on brand awareness and recall?
Sample answer:
Measuring Brand Awareness:
- Brand Lift Studies: Conduct surveys before and after social media ad campaigns to track increases in awareness and brand recall.
- Social Listening Tools: Monitor mentions and impressions of your brand on social media to gauge the reach and impact of your ads.
- Website Traffic Analysis: Analyze website traffic from social media sources to determine how ads drive brand awareness and engagement.
Measuring Brand Recall:
- A/B Testing: Create different ad versions and measure their recall rates among test groups to identify the most effective creative.
- Recognition Surveys: Conduct surveys or online polls to assess how well consumers recall your brand after seeing social media ads.
- Brand Association Studies: Track changes in consumer perceptions of your brand after exposure to social media ads…. Read full answer
Source: https://hireabo.com/job/1_0_6/Social%20Media%20Manager