Sample interview questions: How do you handle media inquiries and requests for information during a major social or cultural controversy?
Sample answer:
Establish a Rapid Response Plan:
- Create a dedicated team with clear roles and responsibilities to handle media inquiries promptly and efficiently.
- Develop a pre-approved set of talking points and key messages to ensure consistency in messaging.
Prioritize Inquiries:
- Triage media inquiries based on their urgency, relevance, and potential impact.
- Respond to urgent inquiries immediately with accurate and concise information.
Provide Timely and Accurate Information:
- Gather all relevant facts and ensure their accuracy before responding to inquiries.
- Provide clear and transparent information while respecting the confidentiality of sensitive matters.
Manage the Flow of Information:
- Establish a central communication channel to disseminate information consistently across all platforms.
- Monitor social media and other sources for emerging trends and potential controversies.
Maintain Open and Transparent Communication:
- Be accessible and responsive to media inquiries without disclosing sensitive information.
- Engage with journalists to build relationships and foster trust.