Sample interview questions: How do you handle customer data cleanup and deduplication within a CRM system?
Sample answer:
Customer Data Cleanup and Deduplication within a CRM System
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Establish Data Quality Guidelines: Define clear rules for data entry, data validation, and data verification to prevent duplicate data from being created.
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Regularly Audit Data: Use automated tools or manual processes to identify duplicate records and inconsistencies on a regular basis.
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Utilize Data Deduplication Tools: Implement CRM modules or third-party software solutions that automatically match and merge duplicate records based on specific criteria.
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Manual Deduplication: For complex or sensitive data, perform manual inspections to identify and resolve duplicate records that may not be detected automatically.
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Data Enrichment and Append: Integrate customer data from multiple sources to enhance its accuracy and completeness, reducing the likelihood of duplic… Read full answer
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