Sample interview questions: How do you evaluate media buying opportunities in emerging or new media channels?
Sample answer:
Evaluation of Media Buying Opportunities in Emerging or New Media Channels
- Conduct thorough research: Analyze market trends, industry reports, and competitive data to identify promising channels and target audiences.
- Identify key performance indicators (KPIs): Determine the metrics that are most relevant to the campaign objectives, such as reach, engagement, conversions, and ROI.
- Study audience demographics: Understand the target audience’s behavior, preferences, and media consumption habits to identify channels that will effectively reach them.
- Assess channel capabilities: Evaluate the capabilities of each channel in terms of targeting options, ad formats, reach, and measurement capabilities.
- Review case studies and success stories: Examine real-world examples of successful media campaigns in emerging channels to gain insights and learn from best p… Read full answer