Sample interview questions: How do you ensure that press releases are compelling and newsworthy?
Sample answer:
Ensuring Compelling and Newsworthy Press Releases
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Establish a Strong News Angle: Identify the unique selling point or hook that makes your release relevant and timely for target media outlets.
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Craft a Captivating Headline: Use clear, concise language that immediately grabs attention and conveys the essence of the news.
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Lead with the Most Important Information: Summarize the key points in the lead paragraph, providing immediate context and impact.
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Use Strong Verbs and Data: Employ action-oriented verbs and quantifiable data to make your release engaging and credible.
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Provide Clear Call-To-Action: State the desired media response, whether it’s an interview request, feature article, or online coverage.
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Interview a Spokesperson: Secure quotes from a knowledgeable and articulate spokesperson to lend credibility and personal interest to the release.
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Proofread Carefully: Ensure accuracy, clarity, a… Read full answer
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