Sample interview questions: How do you ensure that marketing activities align with the company’s sustainability and corporate social responsibility goals?
Sample answer:
- Establish clear sustainability and CSR goals, metrics, and targets.
- Integrate sustainability messaging into marketing campaigns and materials.
- Partner with organizations that support and promote similar goals.
- Track and measure the impact of marketing activities on sustainability and CSR initiatives.
- Conduct regular audits to ensure alignment.
- Educate employees on the importance of sustainability and CSR.
- Create a culture of accountability for meeti… Read full answer