How do you ensure social media content complies with FTC guidelines for sponsored or branded content?

Sample interview questions: How do you ensure social media content complies with FTC guidelines for sponsored or branded content?

Sample answer:

Ensuring FTC Compliance in Social Media Content

1. Clear and Conspicuous Disclosure: Include a “Sponsored” or “Ad” label prominently and early in the content, using terms recognizable to consumers.
2. Relationship Disclosure: Disclose your relationship with the sponsoring brand or company, such as “Sponsored by [brand name]”.
3. Organic vs. Paid Content Distinction: Clearly differentiate between sponsored content and organic posts to avoid consumer confusion.
4. Content Authenticity: Maintain authenticity by having influencers or creators use their own voice and perspective, even in sponsored posts.
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   Source: https://hireabo.com/job/1_0_42/Social%20Media%20Coordinator

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