Sample interview questions: How do you ensure email deliverability and optimize email open rates using marketing automation?
Sample answer:
Ensuring Email Deliverability:
- Use a reputable ESP (email service provider): Choose a provider with strong anti-spam measures and a high IP reputation.
- Maintain a clean email list: Remove inactive or invalid addresses to reduce bounce rates and improve deliverability.
- Authenticate emails: Implement SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to prove the authenticity of your emails.
- Monitor bounce rates and blacklists: Regularly check for bounces and promptly remove any suspected spam traps or blacklisted addresses.
- Use a preheader: Create a concise, attention-grabbing text that appears after the subject line and gives a sneak peek into the email’s content, increasing the chances of recipients opening it.
Optimizing Email Open Rates:
- Segment your audience: Divide your email list based on demographics, behavior, or interests to target specific… Read full answer
Source: https://hireabo.com/job/1_0_31/Marketing%20Automation%20Specialist