Sample interview questions: How do you determine the most appropriate advertising platforms for a specific client’s needs?
Sample answer:
Determining Appropriate Advertising Platforms for Specific Client Needs
1. Client Analysis:
- Understand the client’s business objectives, target audience, and desired outcomes.
- Conduct market research to identify industry trends, competitive landscapes, and consumer behaviors.
2. Advertising Objectives:
- Define the specific goals of the advertising campaign, such as brand awareness, lead generation, or sales conversion.
3. Target Audience:
- Identify the demographics, interests, and media consumption habits of the target audience.
- Consider their accessibility, receptivity, and potential conversion rates across different platforms.
4. Advertising Landscape:
- Evaluate the strengths and weaknesses of various advertising platforms (e.g., paid search, display advertising, social media, print).
- Consider reach, engagement, targeting capabilities, ad formats, and cost structures.
5. Platform Suitability:
- Match the specific platform characteristics … Read full answer
Source: https://hireabo.com/job/1_0_44/Advertising%20Sales%20Representative