Sample interview questions: How do you conduct brand audits to identify areas for improvement?
Sample answer:
Conducting Brand Audits for Improvement
- Establish Audit Objectives: Define the specific goals and focus of the audit, such as identifying brand inconsistencies, evaluating market positioning, or assessing customer perceptions.
- Gather Data: Collect information from a variety of sources, including internal research (e.g., sales reports, customer service feedback), external research (e.g., market surveys, competitor analysis), and brand assets (e.g., logos, messaging, brand guidelines).
- Analyze Data and Identify Gaps: Review the gathered data to identify areas where the brand is performing well or underperforming. Compare current brand perception to desired perception and identify any discrepancies.
- Develop Action Plan: Based on the audit findings, create a comprehensive plan outlining spe… Read full answer