Sample interview questions: How do you approach writing copy for different stages of the sales funnel (awareness, interest, consideration, conversion)?
Sample answer:
Awareness Stage
- Goal: Introduce the brand and product/service
- Focus: Broad, catchy headlines, intriguing visual content, and concise, attention-grabbing body copy
- Call-to-Action: Explore product features, sign up for updates
Interest Stage
- Goal: Generate curiosity and educate the audience
- Focus: In-depth product/service descriptions, testimonials, case studies, and thought leadership pieces
- Call-to-Action: Visit the website, download a whitepaper, schedule a demo
Consideration Stage
- Goal: Compare the product/service with competitors and build trust
- Focus: Detailed product comparisons, industry-specific whitepapers, and webinars
- Call-to-Action: Contact sales for a consultation, subscribe to a t… Read full answer