Sample interview questions: How do you approach crisis management in the digital marketing space?
Sample answer:
Crisis Management in Digital Marketing
1. Establish a Crisis Management Plan:
– Define communication channels, roles and responsibilities, key stakeholders, and reporting protocols.
– Consider potential crisis scenarios and develop mitigation strategies.
2. Monitor and Identify Emerging Issues:
– Use social listening tools, Google Alerts, and industry news sources to monitor potential threats.
– Identify early warning signs and escalate concerns as needed.
3. Respond Quickly and Effectively:
– Address issues promptly and transparently.
– Use official communication channels to provide accurate information and updates.
– Be empathetic, apologize if necessary, and take responsibility for mistakes.
4. Engage with Stakeholders:
– Communicate with customers, employees, media, and other stakeholders.
– Use social media to en… Read full answer
Source: https://hireabo.com/job/1_0_1/Digital%20Marketing%20Manager