Sample interview questions: How do you approach creating and managing content for B2B webinars or online training programs?
Sample answer:
Content Creation
- Identify Audience: Determine target audience, their pain points, and knowledge level.
- Define Goals: Establish clear objectives for the webinar or training program, including desired outcomes and key performance indicators (KPIs).
- Craft Compelling Content: Develop high-quality content that is relevant, engaging, and actionable. Use diverse formats, such as presentations, case studies, demonstrations, and Q&A sessions.
- Incorporate Storytelling: Use captivating stories and examples to illustrate complex concepts and make content more memorable.
Content Management
- Plan and Organize: Establish a content calendar and work closely with subject matter experts to ensure content is ready on time.
- Review and Edit: Conduct rigorous content reviews for accuracy, clarity, and tone of voice.
- Optimize for Engagement: Include interactive elements, such as polls, surveys, and breakout rooms, to foster audience participation.
- Track and… Read full answer