How do you approach competitor analysis on social media?

Sample interview questions: How do you approach competitor analysis on social media?

Sample answer:

1. Monitor Activity: Continuously track your competitors’ social media activities, including posts, stories, ad campaigns, and user engagement. Use social listening tools to gather data and monitor trends.

2. Identify Key Competitors: Determine who your main competitors are in the market. Consider factors such as market share, brand recognition, and social media presence when defining them.

3. Set Clear Objectives: Decide what you want to achieve from competitor analysis. Do you want to gain insights into their strategies, identify gaps in their approach, or learn from their successes and failures?

4. Evaluate Social Profiles: Analyze their social media profiles across different platforms. Examine their branding, content strategy, visual identity, and engagement levels. Note any unique or effective elements.

5. Analyze Content Performance: Monitor the performance of their content. Track metrics like engagement, reach, shares, and comments to understand what content resonates with their audience.

6. Study Audience Engagement: Pay attention to how their audience interacts with their content. Analyze comments, reactions, and shares to gauge the level of engagement and identify potential pain points.

7. Identify Top-Performing Posts: Determine which posts garner the most engagement and what makes them successful. Understand the types of content, forma… Read full answer

   Source: https://hireabo.com/job/1_0_6/Social%20Media%20Manager

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