Sample interview questions: Have you ever developed and executed a guerrilla marketing campaign? If so, what was the result?
Sample answer:
Yes, I have successfully developed and executed several guerrilla marketing campaigns. One notable example was for a local fitness center that aimed to increase foot traffic and memberships.
Concept:
“Sweat in the Street”: We partnered with local dance studios to organize pop-up fitness classes in high-visibility public areas during peak hours. The classes featured energetic dance routines choreographed to popular music, attracting attention and inviting passersby to join in.
Implementation:
- Secured permits and collaborated with local authorities to ensure safety and manage crowd control.
- Engaged professional dancers to lead the classes and create an engaging experience.
- Distributed free branded T-shirts and water bottles to participants.
- Utilized social media and email marketing to promote the event and generate buzz.
Results:
The campaign exceeded expectations, resulting in:
- Increased foot traffic: Over 500 people participated in the pop-up classes, significantly boosting the fi… Read full answer