Sample interview questions: Have you ever developed a social media strategy from scratch? If so, can you explain the process?
Sample answer:
Developed a Social Media Strategy from Scratch
Developed a comprehensive social media strategy for a technology startup, guiding the organization’s online presence and driving business growth.
Process:
- Defined Business Objectives: Collaborated with stakeholders to establish key performance indicators (KPIs) aligned with overall business goals.
- Target Audience Research: Conducted thorough market and competitive analysis to identify target demographics, psychographics, and online behavior.
- Platform Selection: Evaluated various social media platforms based on target audience, objectives, and industry best practices.
- Content Strategy: Developed a content calendar tailored to each platform, ensuring a mix of engaging, informative, and promotional content.
- Community Management: Established a social media listening process and developed a plan for interacting with customers and building a loyal following.
- Social Media A… Read full answer
Source: https://hireabo.com/job/1_0_42/Social%20Media%20Coordinator