Sample interview questions: Can you share an example of a time when you had to adapt a marketing strategy due to unexpected market changes?
Sample answer:
-
Situation: Launch of a new product in a highly competitive market amidst an economic downturn.
-
Unexpected Market Changes:
- Economic downturn leading to decreased consumer spending.
- Increased competition with similar products.
-
Change in consumer preferences towards more affordable options.
-
Adaptation of Marketing Strategy:
- Repositioned the product as a cost-effective alternative to higher-priced competitors.
- Emphasized the product’s unique features and value propositi… Read full answer