Sample interview questions: Can you share an example of a successful email retargeting campaign you have executed for an e-commerce brand?
Sample answer:
Email Retargeting Campaign for “EcommerceXYZ”
Campaign Objective:
Increase website traffic, abandoned cart conversions, and overall sales.
Target Audience:
– Website visitors who viewed specific product categories or products
– Shoppers who added items to their carts but did not complete the purchase
Email Content:
- Abandoned Cart Emails:
- Subject line: “Don’t Miss Out on Your Cart Items!”
- Body: Personalized email highlighting the abandoned items, offering a discount, and prompting to complete the purchase.
- Product Category Retargeting Emails:
- Subject line: “You Might Like These Recommendations”
- Body: Curated email featuring similar or complementary products to those viewed on the website, along with customer testimonials and reviews.
- Personalized Recommendations Emails:
- Subject line: “Just for You: Discover Your Dream Product”
- Body: AI-driven email showcasing products that align with … Read full answer
Source: https://hireabo.com/job/1_0_34/E-commerce%20Marketing%20Manager