Sample interview questions: Can you provide examples of how you have used cluster analysis in market research?
Sample answer:
- Customer segmentation: Cluster analysis can be used to segment customers based on their demographic, psychographic, and behavioral characteristics. This information can then be used to develop targeted marketing campaigns and products/services.
- Product development: Cluster analysis can be used to identify groups of customers with similar needs and wants. This information can then be used to develop new products/services that meet the specific needs of these customer groups.
- Pricing: Cluster analysis can be used to identify groups of custome… Read full answer
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