Sample interview questions: Can you provide an example of a time when you had to pivot a digital marketing campaign due to unexpected market changes?
Sample answer:
Example of Pivoting a Digital Marketing Campaign Amidst Market Changes
During the onset of the COVID-19 pandemic, I was tasked with leading a digital marketing campaign for a tourism company. Initially, the campaign focused heavily on attracting international visitors to our destinations. However, with travel restrictions and border closures, our target market shifted dramatically.
To adapt to the situation, we pivoted the campaign’s focus to domestic tourism. We conducted thorough market research to identify emerging travel trends and consumer preferences. We then developed target… Read full answer
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