Sample interview questions: Can you provide an example of a brand you believe has effectively used user-generated content to build brand advocacy?
Sample answer:
Brand Example: GoPro
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User-Generated Content Strategy: GoPro has successfully cultivated a community of loyal users who are passionate about sharing their adventures and experiences captured with their GoPro cameras. The company actively encourages this user-generated content (UGC) by hosting contests, featuring user-submitted videos on their social media channels, and creating platforms like GoPro Awards and GoPro Studio to facilitate content sharing.
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UGC Impact on Brand Advocacy:
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Brand Authenticity: GoPro’s reliance on UGC enhances its brand authenticity and credibility. Viewers perceive content created by fellow users as genuine and relatable, fostering a sense of trust and connection with the brand.
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Word-of-Mouth Marketing: User-generated videos, photos, and stories serve as powerful word-of-mouth marketing tools. When users… Read full answer
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