Sample interview questions: Can you explain your experience with marketing funnel optimization and lead scoring techniques?
Sample answer:
Experience with Marketing Funnel Optimization
- Conducted thorough funnel audits to map customer journeys, identify bottlenecks and opportunities
- Developed and implemented lead nurturing campaigns to move prospects through the funnel at higher rates
- Leveraged email automation, social media engagement and content marketing to optimize each stage of the customer lifecycle
- Tracked and analyzed key funnel metrics (e.g., conversion rates, bounce rates, average session duration) to monitor progress and make data-driven adjustments
Experience with Lead Scoring Techniques
- Established… Read full answer
Source: https://hireabo.com/job/1_0_1/Digital%20Marketing%20Manager