Sample interview questions: Can you discuss your experience in developing and managing customer advisory boards or focus groups?
Sample answer:
Throughout my tenure as a Product Marketing Manager, I have consistently leveraged customer advisory boards and focus groups to gather valuable insights, shape product strategy, and drive innovation.
Developing and Managing Customer Advisory Boards
- Established and nurtured relationships with key customers, ensuring diverse representation across industry verticals and company sizes.
- Facilitated quarterly meetings to gather feedback, identify pain points, and co-create solutions.
- Conducted pre-meeting surveys and post-meeting follow-ups to capture actionable insights and track progress.
- Maintained a database of customer advisory board members, their expertise, and their contributions.
Conducting Focus Groups
- Designed and implemented focus group protocols aligned with specific research objectives.
- Recruited and moderated focus groups, ensuring the participation of target audience segments.
- Analyzed qualitative data using techniques such as thematic analysis and affinity mapping.
- Presented findings a… Read full answer
Source: https://hireabo.com/job/1_0_4/Product%20Marketing%20Manager