Sample interview questions: Can you describe your experience with programmatic advertising and real-time bidding platforms?
Sample answer:
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Led and executed programmatic advertising campaigns across various platforms, including Google Ad Manager, DV360, The Trade Desk, and MediaMath, achieving a 20% increase in conversion rates and a 15% reduction in cost per acquisition.
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Implemented real-time bidding strategies to optimize ad performance and maximize ROI, resulting in a 30% increase in click-through rates and a 25% improvement in view-through rates.
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Conducted in-depth analyses of campaign data to identify trends, patterns, and actionable insights, enabling data-driven decision-making and continuous improvement of campaign performance.
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Collaborated with cross-functional teams, including creative, media planning, a… Read full answer
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