Sample interview questions: Can you describe your experience with conducting market research for segmentation purposes?
Sample answer:
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Developed and executed market research surveys for segmentation purposes:
- Designed surveys to gather data on customer demographics, psychographics, buying habits, and attitudes.
- Conducted surveys through online platforms, phone interviews, and in-person interviews.
- Analyzed survey data using statistical software to identify key trends and segments.
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Conducted focus groups and in-depth interviews to gain qualitative insights into customer needs and wants:
- Facilitated focus groups with customers from different segments to understand their motivations, pain points, and unmet needs.
- Conducted in-depth interviews with key customers to gain a deeper understanding of their individual experiences and perspectives.
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Utilized market research findings to develop segmentation profiles and target marketing strategies:
- Created detailed segmentation profiles that included information on each segment’s demograph… Read full answer
Source: https://hireabo.com/job/1_0_32/Market%20Segmentation%20Specialist
- Created detailed segmentation profiles that included information on each segment’s demograph… Read full answer