Sample interview questions: Can you describe any experience you have in conducting conjoint analysis?
Sample answer:
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Developed and implemented a conjoint analysis study to determine the relative importance of various product features for a new consumer electronics product. The study involved surveying a sample of potential customers and asking them to evaluate a series of hypothetical product concepts that varied in terms of their features and price. The results of the study were used to identify the most important product features and to develop a pricing strategy for the new product.
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Conducted a conjoint analysis study to assess the impact of different service features on customer satisfaction for a major telecommunications company. The study involved surveying a sample of customers and asking them to evaluate a series of hypothetical service scenarios that varied in terms of their features and price. The results of the study were used to identify the most important service features and to develop a service plan that was designed to maximize customer satisfaction.
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Used conjoint analysis to evaluate the effectiveness of different marketing messages for a new p… Read full answer
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