Sample interview questions: Can you share an example of a time when you had to negotiate advertising contracts or partnerships?
Sample answer:
Certainly! As an experienced Marketing & Advertising Manager, I’m well-versed in negotiating advertising contracts and partnerships. Here’s an example that demonstrates my negotiation skills:
Negotiating a Sponsorship Contract:
Scenario:
Our company had the opportunity to secure a sponsorship deal with a renowned sports apparel brand for an upcoming major sporting event. As the Advertising Manager, I was tasked with negotiating the terms of the sponsorship contract.
Challenges:
The sports apparel brand had a high asking price for their sponsorship package, and they were initially reluctant to compromise. They expected exclusive rights to certain advertising placements and promotions. Additionally, they wanted to control the creative direction of the promotional content.
Negotiation Strategy:
Understanding their objectives, I presented a comprehensive proposal that aligned with their goals and offered mutually beneficial outcomes:
– I emphasized the extensive reach and positive brand association they would gain by partnering with our event.
– I highlighted the value of co-creating promotional content that resonates with our target audience.
– I focused on the benefits of joint marketing initiatives that leverage both our channels and expertise.
– I proposed a customized sponsorship package that provided flexibility in terms of advertising placements and creative control.
Outcome:
Through skillful negotiation, I successfully secured a sponsorship deal on favorabl… Read full answer
Source: https://hireabo.com/job/1_0_16/Advertising%20Manager