Sample interview questions: Have you utilized ad scheduling based on weather conditions or seasonal trends in SEM campaigns? If yes, please provide examples.
Sample answer:
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Weather Conditions:
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Example 1: When promoting a winter-themed product or service, such as a ski resort or winter apparel, I’ve used ad scheduling to increase bids and frequency during periods of cold weather or snowfall. This strategy has resulted in a 15% increase in conversion rate during these weather conditions.
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Example 2: For a local restaurant known for its outdoor seating, I adjusted ad scheduling to show ads more frequently during periods of favorable weather conditions, such as sunny days with mild temperatures. This tactic led to a 10% increase in reservations made through online advertising.
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Seasonal Trends:
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Example 1: During the holiday season, I’ve implemented ad scheduling to incre… Read full answer
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