Sample interview questions: Have you managed SEM campaigns targeting specific demographics or customer segments? If yes, please provide examples.
Sample answer:
Yes, I have extensive experience managing SEM campaigns targeting specific demographics and customer segments. Here are a few examples:
- Campaign 1:
- Objective: Increase website traffic and bookings from families with children.
- Demographics: Families with children, ages 5-12.
- Targeting: We used Google AdWords and Facebook Ads to target parents who were searching for “family-friendly vacations” or “things to do with kids.”
- Ad Copy: We highlighted the hotel’s amenities that were specifically appealing to families (e.g., kids’ club, splash pool).
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Results: The campaign resulted in a 25% increase in website traffic and a 15% increase in bookings from families with children.
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Campaign 2:
- Objective: Promote a new line of activewear to young adults.
- Demographics: Millennials, ages 21-35, who are interested in fitness and fashion.
- Targeting: We used Instagram Ads and Snapchat Ads to target young adults who were following fitness influencers and brands.
- Ad Creative: We used visually appealing images and videos that showcased the activewear’s stylish and functional features.
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Results: The campaign generated over 100,… Read full answer
Source: https://hireabo.com/job/1_0_9/SEM%20Manager%20%28Search%20Engine%20Marketing%29