Sample interview questions: Can you provide an example of a time when you had to address pricing objections from customers or sales teams?
Sample answer:
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In my previous role as Product Marketing Manager at XYZ company, we launched a new software product with a pricing model that differed from our competitors. The pricing was higher than the market average, and we anticipated objections from both customers and sales teams.
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To address these objections, I developed a comprehensive pricing strategy that included detailed value proposition, competitive analysis, and customer segmentation. I worked closely with the sales team to train them on the new pricing model and its benefits. We emphasized the product’s unique features, superior quality, and long-term cost savings, which helped mitigate concerns about the higher price.
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Additionally, I created marketing materials and blog posts that highlighted the value of the product and how it could provide a better return on in… Read full answer
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