Sample interview questions: How do you approach public relations and media relations?
Sample answer:
- Build strong relationships with key media outlets. Make an effort to get to know the reporters and editors who cover your industry. Attend their events, follow them on social media, and pitch them story ideas regularly. The better they know you, the more likely they are to cover your company’s news.
- Create a comprehensive media relations plan. This plan should outline your company’s goals for public relations, your target audiences, and the key messages you want to communicate. It should also include a list of the media outlets you plan to target and the tactics you will use to reach them.
- Be responsive to media inquiries. When a reporter reaches out to you for a comment, be quick to respond. The faster you provide them with the information they need, the more likely they are to include your company in their story.
- Be proactive with your media relations efforts. Don’t wait for reporters to come to you. Reach out to them with story ideas, press releases, and other materials that will help them tell your company’s story.
- Measure your results. Track the number of media placements you receive, the reach of those placements, and the impact they have on your business. This information will help you fine-tune… Read full answer
Source: https://hireabo.com/job/1_4_47/Chief%20Marketing%20Officer%20%28CMO%29