Sample interview questions: How do you approach social listening and monitoring online conversations about a brand or industry?
Sample answer:
- Define Objectives and Goals:
- Start by setting specific, measurable, achievable, relevant, and time-bound objectives.
-
Determine the key metrics to track and report on, such as engagement, reach, impressions, and customer sentiment.
-
Identify Relevant Platforms:
- Research and identify the social media platforms and online forums where your target audience engages in conversations about your brand or industry.
-
Prioritize platforms based on audience demographics, content formats, and engagement levels.
-
Set Up Social Listening Tools:
- Utilize social listening and monitoring tools to capture and analyze online conversations.
-
Consider tools like Hootsuite, Brandwatch, Sprout Social, and Talkwalker, which offer various features for tracking, sentiment analysis, and reporting.
-
Monitor and Track Conversations:
- Monitor social media feeds, hashtags, and relevant keywords to capture real-time conversations.
-
Track brand mentions, industry trends, customer feedback, and competitive insights.
-
Analyze Data and Insights:
- Use social listening tools to analyze collected data and extract insights about customer sentiment, preferences, pain points, and industry trends.
-
Create reports and visualizations to presen… Read full answer
Source: https://hireabo.com/job/1_0_1/Digital%20Marketing%20Manager