Sample interview questions: Can you describe a time when you successfully utilized viral marketing tactics?
Sample answer:
Example 1:
As CMO of a tech startup, we launched a “Meme Makeover” campaign that used popular internet memes to introduce our product’s unique features. By leveraging the viral nature of memes, we generated massive organic reach and engagement, resulting in a 35% increase in brand awareness within a month.
Example 2:
For a consumer goods company, I devised a “User-Generated Content Contest” that encouraged customers to share creative videos and photos of their experiences with our products. The viral aspect arose from the inherent shareability of user-generated content, leading to a 20% rise in social followers and a 15% increase in website traffic.
Example 3:
As part of a luxury brand relaunch, I partnered with influential bloggers and vloggers to host a “Virtual Fashion Show.” The… Read full answer
Source: https://hireabo.com/job/1_4_47/Chief%20Marketing%20Officer%20%28CMO%29