Sample interview questions: Can you provide examples of successful market segmentation strategies you have led?
Sample answer:
Example 1: Market Segmentation for a Subscription Box Service
- Target audience: Health-conscious individuals with busy lifestyles
- Segmentation criteria: Age, income, lifestyle, dietary preferences
- Strategies:
- Created distinct subscription boxes tailored to specific dietary needs (e.g., paleo, vegan, gluten-free)
- Partnered with health influencers to promote the boxes
- Offered personalized meal planning and recipe suggestions within each box
Example 2: Geographic Market Segmentation for a Retail Chain
- Target audience: Residents in underserved urban areas
- Segmentation criteria: Neighborhood demographics, income levels, accessibility to retail
- Strategies:
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