Sample interview questions: How do you ensure email deliverability and maintain a high sender reputation?
Sample answer:
Ensuring Email Deliverability and Maintaining High Sender Reputation
1. Authentication:
* Implement DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) to verify the authenticity of your emails.
* Set up DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect your domain from spoofing and improve deliverability.
2. IP Reputation Management:
* Monitor the reputation of your sending IP addresses using tools like SenderScore or IPQS.
* Regularly remove invalid or inactive email addresses from your lists to reduce bounce rates.
* Warm up new IP addresses gradually by sending small volumes of email initially and increasing the volume over time.
3. Content Optimization:
* Avoid using spammy language, excessive capitalization, and multiple exclamation points.
* Ensure the content is relevant and engaging to reduce complaints and spam reports.
* Include a clear unsubscribe link to allow recipients to opt out easily.
4. List Hygiene:
* Regularly clean your email lists by removing bounced, unsubscribed, and inactive addresses.
* Segment your lists based on user engagement and preferences to ensure targeted emails.
5. Recipient Engagement:
* Encourage subscribers to add your email address to their safe senders list or address book.
* Track open rates and … Read full answer
Source: https://hireabo.com/job/1_0_7/Email%20Marketing%20Manager