Sample interview questions: How do you approach content curation and sourcing?
Sample answer:
Content Curation Approach:
- Define Content Goals: Establish specific content objectives aligned with business and audience needs.
- Identify Content Sources: Explore a wide range of sources, including industry publications, social media, expert blogs, and online databases.
- Curate High-Quality Content: Select content that is relevant, timely, authoritative, engaging, and visually appealing.
- Apply Context and Insights: Provide context, commentary, or additional insights to elevate the curated content and make it more valuable for the audience.
- Monitor and Measure Results: Track key metrics such as engagement, traffic, shares, and conversions to assess the effectiveness of curated content.
Content Sourcing Techniques:
- Utilize Content Aggregators: Subscribe to platforms that provide curated content in specific industries or topics. Read full answer