Sample interview questions: How do you approach search engine optimization (SEO) and search engine marketing (SEM) in e-commerce?
Sample answer:
Approach to Search Engine Optimization (SEO) in E-commerce
- Keyword Research and Analysis: Conduct thorough research to identify relevant keywords that potential customers are searching for. Focus on long-tail keywords that are specific and have less competition.
- On-Page Optimization: Optimize website pages for relevant keywords by including them in page titles, meta descriptions, headings, and body content. Ensure pages are mobile-friendly and have fast loading speeds.
- Technical SEO: Implement technical SEO best practices such as canonical tags, structured data, XML sitemaps, and robots.txt to help search engines crawl and index your website effectively.
- Content Creation and Optimization: Create high-quality, informative content that provides value to customers and includes relevant keywords. Optimize images, videos, and other media with descriptive alt tags and captions.
- Link Building: Acquire high-quality backlinks from reputable websites to improve your website’s credibility and authority. Focus on building contextual and relevant links.<... Read full answer
Source: https://hireabo.com/job/1_4_17/E-commerce%20Entrepreneur