Sample interview questions: How do you approach media buying for subscription-based streaming services or online platforms?
Sample answer:
Approach to Media Buying for Subscription-Based Streaming Services:
1. Target Audience Definition:
* Deeply analyze the platform’s target audience demographics, psychographics, and consumption habits.
* Leverage market research, social listening, and data analytics to identify ideal user profiles.
2. Channel Selection and Optimization:
* Determine the most effective channels for reaching the target audience, such as social media, over-the-top (OTT) platforms, and connected TV (CTV).
* Conduct thorough audience research and channel analysis to select platforms with high user engagement and conversion potential.
* Continuously monitor campaign performance and adjust channel allocation accordingly.
3. Content Marketing and Engagement:
* Develop compelling content strategies that align with the platform’s value proposition and target audience interests.
* Utilize video teasers, trailers, and user-generated content to showcase the platform’s unique offerings and drive engagement.
4. Subscription Funnel Optimization:
* Create a well-defined subscription funnel that guides potential users from awareness to conversion.
* Implement retargeting campaigns to nurture leads and drive repeat subscripti… Read full answer